Shakira gave lots of interviews after winning a BAMBI
The history of the BAMBI award
Glamour, emotion, more than 1,000 VIP guests and top coverage in the press – media events in Germany don’t get any bigger than the BAMBI awards. Weeks before the ceremony itself, the nominees and potential prize winners are widely discussed in print and online media, on TV and on the radio.
On the evening of the gala and in the days that follow, the media attention reaches fever pitch: More than 300 journalists report on everything from the elated winners and the exclusive guests to the glamorous dresses paraded on the red carpet. The 2008 BAMBI awards were covered in 28,000 reports in newspapers, magazines, on websites, TV and the radio, reaching over 3.5 billion contacts.
In recent years, the live TV broadcast of the BAMBI gala ceremony has been watched by upwards of seven million viewers. The coveted deer statuette has already featured more than one billion times across all media platforms. BAMBI is also big online: Google finds around 1,780,000 related pages, while YouTube has 430 videos with a total of around two millions views. In the blogosphere, the Technorati directory lists 90 media blogs that comment on the BAMBI gala.
The extensive coverage of the BAMBI awards is not restricted to Germany either. In recent years, the event has been widely reported on by the international media, from Europe, Russia and the USA to Asia and South America. In a notable example, the live TV performance of Britney Spears singing "Womanizer" became a hot topic around the globe. The video clip posted by Hollywood blogger Perez Hilton recorded almost half a million views, and even the BBC featured the story.